What is First Party Data?

What is First Party Data?

What is First Party Data? Every business needs a strategy when it comes to marketing and advertising for business growth. And in today’s market if you want to beat your competitors that strategy needs to include data science. So, we’re going to cut through the jargon...
Avoid Generic Lead Generation

Avoid Generic Lead Generation

Why Generic Lead Generation is a thing of the Past Lead Generation – you’ve probably heard of it and most likely have spent time or money looking into finding the best leads for your business to increase your revenue. However, I bet you haven’t done lead...
What is the Google Panda Update?

What is the Google Panda Update?

What is the Google Panda Update? Google is a massive web search engine.  It’s the search engine that you want your business to be featured on.  Having a page located in the top results of a Google search can rake in revenue for a business, blog, news outlet, you name...
What is SERP & why does your business want it?

What is SERP & why does your business want it?

What is SERP & why does your business want it? SERP stands for Search Engine Results Page.  It is an outlined box at the top of a Google search query that provides summarized information requested by a user.  The Google Search Algorithm finds the most relevant...