What is SERP & why does your business want it?

What is SERP & why does your business want it?

SERP stands for Search Engine Results Page.  It is an outlined box at the top of a Google search query that provides summarized information requested by a user.  The Google Search Algorithm finds the most relevant content to a search query and highlights the...
Elements of Great Content

Elements of Great Content

Great online content should provide readers with the answers they are looking for.  Yet, businesses are often in the dark about how to specifically provide those answers as well as what it is their customers are searching for.  In order for the content you provide on...